Improving Accounts Receivable with Automated Email

Sending thousands of manual emails a year to customers just doesn’t make sense. It would be practically impossible to take on new customers and ensure that they will pay on their accounts if you only have a small team in the accounts receivable department trying to keep up with daily email messaging and phone calls, unless these emails became automated. Throughout this blog posts, we’ve explained how automated email works, how it can save you time and how it can help improve customer service. In this blog post, we’re going to take a look at how automated email can improve your overall accounts receivable performance.
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Improving Customer Service with Automated Email

When you’re sending emails manually, it doesn’t leave a lot of time for customer service. Believe it or not, accounts receivable professionals are also customer service professionals. If a customer feels like the payment process is difficult or they dread calling in to pay an invoice, you have a big problem. Customers are going to put off paying, affecting your cash flow. The accounts receivable department should be practicing the best customer service tactics in order to collecting on invoices as early as possible.
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Saving Time with Automated Email

As an accounts receivable professional, a good majority of your time is probably consumed by sending email. And if it isn’t, that’s probably because you have too many other things to do than sit around and type out emails to customers. Either way, doing this task manually will inevitably leave you behind on your accounts receivable. Some customers simply won’t get touched. The solution to this is using automated email. In our last post of this series, we explained how automated email works. Now, we will go over some of the time saving benefits of using auto-email.
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How Automated Email Works

Automated email is used in a variety of industries. Almost every business today is using auto-generated emails to send marketing information to customers. Those pesky emails that build up in your inbox letting you know about a new deal or sale? Those were automated emails sent to hundreds, or even thousands, of potential customers. However, auto-emails aren’t just for spammy email, but can be extremely useful for accounts receivable purposes.
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